This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.
Welcome to ’A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit the ’A Week in Creative’ hub.
This week Mother dropped the news that it had given birth to a new independent creative agency, aptly named ’Other’. Off the back of its big reveal, it showcased its first campaign - a heartwarming tale for the letterbox flowers company, Bloom & Wild.
Celebrating the raw, honest and unbridled care that sits behind the flowers we send to the people we love, the new brand platform called ‘Care Wildly’ intends to sidestep the clichéd care category to show caring can be actionable and strong.
It doesn’t just look sweet. ’Care Warriors’ can be brave, vulnerable, creative and fierce. Instead of honing in on the receiver, the film follows the sender as they search for the right words for a thankyou note.
Check the pricetag
The biggest driver in cultural dispersion, looting of archaeological sites has gone on for centuries, and it continues today. In 2018, trade in cultural goods represented more than $60bn, of which an estimated addition of nearly $10bn dollars was illicitly traded. Hoping to put an end to this industrial-scale trafficking, Unesco worked with DDB Paris to show the real ’price’ of art.
Framed like a feature in premium interior design mag, the series of ads reveal the works' dark backstories. Telling true stories of five different antiques stolen from all over the world, the ads make the viewer contemplate that while aesthetically pleasing, these works are not what they seem and have been used to finance terrorism, been illegally excavated or stolen from a museum destroyed by war.
The return of Die Hard
Doling out the big bucks, Advance Auto Parts has brought out an epic new chapter in... the Die Hard story.
Filled with highspeed car chases and shoot-outs, the action-packed ad could be a scene from the film series, only Bruce Willis’ character John McClane faces off against old foes as he fights his way to Advance Auto Parts to install his new ’DieHard Battery.’
Oddly satisfying shoes
While most ads tend to stick to three minutes max, Adidas Originals has dedicated 12 precious hours to its ZX sneaker, in an ad that bucks the trend for ’oddly satisfying’ things, like ASMR, rather than demonstrating the wearability of its shoe. From cakes to pottery, ’The Zxience Network’ is a mixture of creations from artists and experts made to mesmerise Adidas fans.
This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum’s Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum’s creative newsletter or browse our round-up here.
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