Insight-led creative agency, IF has helped launch Oggs Aquafaba – an all-plant egg alternative for cooking and baking – following a competitive pitch.
The social-first campaign with trade support aims to communicate that whether your looking to make bread, muffins, quiche, marshmallows or mousse – there’s almost nothing that Oggs Aquafaba can’t turn its hand to.
The Manchester-based creative agency chose to focus on this idea of boundless versatility.
As Jo Whiteley, creative director at IF, puts it: “We’ve been hooked on eggs for millennia.
"Oggs Aquafaba is every bit as miraculously versatile as the egg when it comes to cooking and baking….but with none of the health, climate, or animal welfare compromises. So now there’s Oggs; where eggs once was”
Hannah Carter, founder at Oggs, adds: “With Oggs Aquafaba – there’s no compromise.
"Whatever you’re making or baking tastes gorgeous but now everyone can feel good inside too”.
Oggs Aquafaba is now available at Waitrose, Asda and Sainsbury’s, so the world can make and bake away with a clear conscience, ‘til their hearts and bellies are content.
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